I led the creative direction for William Blair’s inaugural Next-Gen Philanthropy Convening: Reimagining Philanthropy, Purpose, and Generational Impact, hosted in New York City. The event was designed to engage next-generation philanthropists through expert insights, peer networking, and actionable takeaways.

The visual identity centers on a bold, modern typographic system applied across all event assets, using strong geometric forms and clean lines to convey clarity, momentum, and the significance of the Great Wealth Transfer. Designed for versatility, the system maintains legibility across print and digital formats while reflecting a forward-looking perspective aligned with emerging generations redefining legacy and impact.